The main reason you need to be split testing everything from your ads, landing pages, emails and everything in between is because you don't know best. The market does.
I collected several recent Facebook ads that some of the top real estate agencies were using in New York City. We’ve all heard the saying, one of these things is not like the other. In this case, all of them look a lot like each other. I recently wrote about the issues with generating leads...
One of NYC’s top real estate agents Ryan Serhant has said “Through listings, you get buyers. That’s what makes the world go ’round.” But you already knew that and we certainly don’t need to even talk about why every agent and agency wants to have their own listings and represent sellers. It’s no wonder why...
