Blog – The Highlark Collective

/May 12, 2020/Content Marketing

Why the New Coachella Documentary Ain’t It

"Coachella: 20 Years in the Desert" is good content but what festivals need to do is real content marketing.

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/March 22, 2020/Content Creation, Content Marketing, Social Media

What The Coronavirus (COVID-19) Exposed About Festivals. It’s Not What You Think.

Festivals are in danger of losing relevance if they don't adapt soon.

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/October 24, 2019/Content Creation, Content Marketing

How to Deal with Ghost Followers on Instagram

EVERYONE has ghost followers on Instagram!

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/October 17, 2019/Content Creation, Content Marketing

2 Simple YouTube Tricks Even Big Companies Don’t Use

2 simple YouTube optimizations even big companies like Spotify don't use!

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/March 6, 2019/Content Marketing

How To Do Split Testing or A/B Testing

The main reason you need to be split testing everything from your ads, landing pages, emails and everything in between is because you don't know best. The market does.

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/December 15, 2018/Real Estate

A better way to generate leads through ads

I collected several recent Facebook ads that some of the top real estate agencies were using in New York City. We’ve all heard the saying, one of these things is not like the other. In...

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/December 1, 2018/Real Estate

Are listings the best way to generate leads?

One of NYC’s top real estate agents Ryan Serhant has said “Through listings, you get buyers. That’s what makes the world go ’round.” But you already knew that and we certainly don’t need to even...

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