Highlark//Collective
Hat Club: HIGHLARK LEGACY
Work Campaign imagery, Video · 2026

Hat Club

HIGHLARK LEGACY

The first HIGHLARK drop with Hat Club. An Orioles 59FIFTY in desert camo, a pigeon on the front, the 30th Anniversary patch on the side. Released August 2026. Sold out.

Client
Hat Club
Year
2026
Service
Campaign imagery, Video
Status
Sold out
Took
Days from brief to reveal.
Pictures
@hypedidit, @hcddjv, Highlark
Video
Franco
Filed
AUG 2026
Fig. BHat Club, HIGHLARK LEGACY, 2026. Image: @hypedidit.
Fig. CHat Club, HIGHLARK LEGACY, 2026. Image: @hypedidit.
Fig. DHat Club, HIGHLARK LEGACY, 2026. Image: @hcddjv.
Fig. EHat Club, HIGHLARK LEGACY, 2026. Image: @hypedidit.
Fig. FHat Club, HIGHLARK LEGACY, 2026. Image: @hypedidit.
Fig. GHat Club, HIGHLARK LEGACY, 2026. Image: Highlark, generated.
What shipped
  1. The cap, front to undervisor.
  2. A photographed lookbook on Washington Mews.
  3. A vertical reel cut by Franco.
  4. The reveal hero and the monument and nest series.
  5. Broadcast rollout copy.
  6. The product page build.
Outcome

Sold out. Then Lamine Yamal wore it in Colombia, weeks after Spain won the World Cup, and posted the trip to his own account, 58.9 million followers.

Seen in the wild
View this post on Instagram
Fig.Worn by Lamine Yamal in Cartagena, Colombia. Post by its owner, shown through Instagram.

Posted by the boutique that styled him in Cartagena, the day it was worn. The caption tags the cap. He posted the same trip to his own account the same week, to 58.9 million followers. Neither post is ours and neither was paid for. That is why it counts.

Start a project

Two days. A scope and a number.