Highlark//Collective
About

The record.

A studio record, 2005 to 2026. Issue 01, updated September 2026. New York throughout, four eras, and the work that marks each one.

21years of Highlark, from the label to this page.
58.9MLamine Yamal's followers, the week he wore our cap. Unpaid.
11tattoo shops, one television series, shot and produced by the studio.
04brands in the house. Records, Journal, Collective, Concierge.
2005

01The label

Highlark starts in New York as a record label. Happy Anarchy is the first artist, and their album Reset comes out in 2007 on Highlark Records. It is still streaming.

Fig. Ahighlark.com in 2008 beside Reset by Happy Anarchy, 2007. The arrow says high, the bird says lark. Image: Highlark.
2014

02The Journal

The same address becomes a magazine. Twenty writers on art, streetwear and tattoo culture, and 1,465 articles by the time it stops. It is still the house's own media, rebuilt in 2026 on the stack we now sell.

Fig. BHighlark Journal, the 2026 rebuild. 2,169 pages. Image: Highlark.
2017

03The studio

Highlark Collective opens. Video and social for labels, festivals and brands. Sony Music and The Orchard, AWAL, Electric Zoo, Ultra, Fernet-Branca, Elite.

In 2018 it is the production company on a television series shot across eleven tattoo shops. In 2019 Kings Avenue Tattoo moves from feed video to IGTV and a post goes from 4,623 views to 18,200, on the same 103,000 followers. The era that taught the studio to measure.

AWALSony Music and The OrchardRoc NationUltra MusicElectric ZooElite New York CityHat ClubHome Game New YorkKings Avenue Tattoo
Fig. CThe roster, 2017 to now. Marks: their owners.
2026

04The AI era

Real hats set in built worlds. The Concierge store, the Journal rebuilt, seven sites for clients, and the drop with Hat Club that sold out in August.

The vision from here: bridge the real world and the AI built one, with the real hat, the real shop and the real crew in every frame.

Fig. DHat Club x HIGHLARK LEGACY, Orioles, August 2026. Sold out. Image: Highlark, generated.
The list

Ten things we made.

  1. 01Hat Club x HIGHLARK LEGACY, OriolesHat Club2026
  2. 02Orioles 007HIGHLARK Concierge2026
  3. 03highlark.com, rebuiltHighlark Journal2026
  4. 04The reference storeHIGHLARK Concierge2026
  5. 05Knicks FinalsHEAVY2026
  6. 06Essex Street, the storeHomegame2026
  7. 07Reels content systemGeneral Moving Carriers2026
  8. 08IGTV, the case studyKings Avenue Tattoo2019
  9. 09CinemagraphsElectric Zoo2018
  10. 10Reset, Happy AnarchyHighlark Records2007
On the record
Founded
Highlark, 2005. The Journal, 2014. The studio, 2017. New York throughout.
Director
Mitch Highlark
Services
Campaign imagery, video, hats and apparel, websites, paid ads, growth systems.
Production
Trimworld, NYES, Stahls, Richardson, New Era.
Clients
Hat Club, Homegame, HIGHLARK Concierge, Highlark Journal, HEAVY, General Moving Carriers, Kings Avenue Collective, Kings Avenue Tattoo, Less4Boxes, Smart Junk, On the Mark, Inflection Ventures, Sony Music, The Orchard, AWAL, Elite, Electric Zoo, Ultra, Fernet-Branca, Swisher, NewMark Merrill, Roc Nation.
Credit
Open Road Tattoo Tour, 2018. A television series shot across eleven tattoo shops. Cinematographer; production company, Highlark Collective.
The house
Highlark Collective, HIGHLARK Concierge, Highlark Journal, Highlark Records.
Reference
HC / 2026 / 01
Start a project

Two days. A scope and a number.

The house

Highlark//Collective

The studio. Campaign imagery, video, hats and apparel, websites, paid ads, growth systems. This site.

HIGHLARK Concierge

The shop. Limited fitted-hat drops and apparel on Shopify. The store every client store is exported from.

Highlark Journal

The publication. Music, style and culture since 2014, 1,465 articles and the Fitted Index. Rebuilt in 2026 on the same stack we sell.