City, Bhag, Tone and Spug
The Narrative, at Hat Club NoHo
Four designers dropped eight fitted caps together at Hat Club NoHo and hired us to launch it like a film. Every cap got a genre, a one sheet and a line. The eight were cut into one trailer that ran the week of the release.
- Client
- City, Bhag, Tone and Spug, for Hat Club
- Year
- 2025
- Service
- Campaign imagery, Video
- Status
- Released
- Took
- Weeks, brief to trailer.
- Design
- City, Bhag, Tone and Spug
- Pictures
- Highlark
- Video
- Highlark
- Filed
- JUL 2025
Video: Highlark. 24 seconds, vertical, silent.
Eight caps in 24 seconds.
Cut vertical, because that is where it ran. Each cap holds the frame long enough to read the mark and the line, then hands off to the next one. No voice, no captions, nothing to wait through. Your version is the same job: we take your drop, cut the trailer, and hand it back ready to post.
- Eight one sheets, one for each cap.
- The marquee poster carrying the full bill.
- A 24 second trailer cut for a phone.
- The title treatment for each picture.
The idea is a film studio, not a lookbook. Hat Club NoHo Pictures presents, the caps take the billing, and the laurels go to Best Brim Performance and Most Iconic Crown. Four designers brought two caps each, and every cap was handed a genre before a single frame was drawn, so the Mariners cap got a rain-soaked Seattle street and the Braves cap got a sunken city. The marquee poster puts all eight on one bill.
Two days. A scope and a number.
